Brand positioning

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Based on the new energy field
Focus on outdoor scenes
Link to diverse lifestyles
Create diverse and sustainable ecological value with users and partners

Brand vision

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Focusing on outdoor ecology
Promote the creation and promotion of new energy pickup truck lifestyle and culture
Based on China’s first
Leading the world trend
Focus on segmented industries
Offer a variety of experiences

Explore/Live

Adhering to the concept of low-carbon and environmental protection

Guide users to explore the charm of pure electric life

Creation/Culture

Create an intelligent and fun outdoor experience and product service ecosystem that exceeds users’ expectations

 

With a free heart

Explore the infinite possibilities of lifestyle

 

In a free state

Enjoy a new experience in the outdoor technology ecosystem

 

Carefree

Radar uses intelligent technology to connect people, cars and life, creating a comfortable, diverse and burden-free lifestyle.

 

Freedom without boundaries

Radar’s diverse modification solutions, with an exploratory spirit that breaks boundaries, create a freer outdoor value experience.

 

Natural and traceless

Radar advocates the use of clean energy, adheres to the environmental protection concept of coexistence with nature, and is committed to returning nature to a state without leaving any trace.